Privacy Policy – Ad Measurement (Tagging)

Updated April 23, 2024

ABCS Insights is committed to protecting your privacy and keeping your personal information secure. This Privacy Policy covers how ABCS Insights collects, uses, and shares your personal information and the rights you have with respect to your personal information.

This Privacy Policy applies to ABCS Insights’s ad tagging and ad measurement services (“Services”) By using our Services and Website, you acknowledge and agree to the terms and conditions of this Privacy Policy.

ABOUT ABCS Insights

ABCS Insights is an insights platform company that provides market research and advertising measurement services through one of the largest first-party, opt-in audience platform. ABCS Insights is headquartered in Orlando Florida.

Mailing Address
ABCS Insights
13920 Landstar Blvd #101-0169
Orlando, FL 32824

HOW WE COLLECT INFORMATION

We collect information through automated means of tagging advertising creatives. If a client requests, we can use cookies; although most of our campaign measurements do not use cookies.

Cookies: Cookies are small information packets sent by web servers to web browsers and stored by the web browsers. The information is then sent back to the server each time the browser requests a page from the server, which enables a web server to identify and track web browsers. There are two main kinds of cookies: session cookies and persistent cookies. Session cookies expire when you close your browser. Persistent cookies remain on your device or computer indefinitely until deleted. We may use session and persistent cookies to help us recognize your browser and capture and remember certain information that you previously shared with us, such as your setting preferences.

The following types of cookies can be used for the following purposes:

Web Cookie: Web cookies to track the use of this website from the same browser on the same machine. This information will be stored and used anytime we see the same browser.

Refusing cookies: Most browsers allow you to refuse to accept cookies. In Internet Explorer, you can refuse all cookies by clicking “Tools”, “Internet Options”, “Privacy”, and selecting “Block all cookies” using the sliding selector. In Firefox, you can adjust your cookies settings by clicking “Tools”, “Options” and “Privacy”.

Log Files: We may automatically gather and store certain information in log files.

WHAT WE DO NOT COLLECT

We do not use Adobe Flash Cookies or Local Stored Objects (LSO) to track.

We also do not fingerprint any devices through our tags.

HOW WE USE YOUR INFORMATION

ABCS Insights will only use the information collected for measurement of the advertising campaign. All results are given in aggregate. No information for any household or individual will ever be shared.

HOW WE SHARE PERSONAL INFORMATION AND OTHER INFORMATION COLLECTED WITH THIRD PARTIES

We do not collect nor share personal information for our advertising measurement solutions.

HOW YOUR PRIVACY IS PROTECTED

We use reasonable organizational, technical, and administrative measures to protect against the loss, misuse and alteration of data. Access to all user information is restricted. Web servers and databases are housed and maintained in secure locations and protected by firewalls. We pride ourselves on updating and maintaining our security and privacy practices to ensure that your personal information remains protected at all times.

SPECIAL NOTE ABOUT MINORS

We adhere to applicable laws and industry codes pertaining to the protection of privacy of minors. Our Services are not designed or intended for use by any individual under the age of sixteen (16) and we do not knowingly collect personal information from anyone under the age of sixteen (16). If we become aware that we inadvertently collect personal information from anyone under this age threshold, we will promptly delete such personal information. Parents, guardians or other persons with parental rights are encouraged to contact us, as set forth below, to discuss this Privacy Policy and their rights to access, review, correct, delete or object to the processing of the personal information of minors.

HOW TO OPT OUT

If you no longer want to receive electronic newsletters, marketing communications, and other communications related to other products or services offered by us, or want to exercise your rights to access, review, correct, delete or object to the processing of personal information, please contact us via email at [email protected].

UPDATES TO THIS PRIVACY POLICY

We reserve the right, at any time and without notice, to add to, change, update or modify this Privacy Policy simply by posting such change, update or modification on the website. Any such change, update or modification will be effective immediately upon posting on the website.

CALIFORNIA CONSUMER PRIVACY ACT (CCPA)

The California Consumer Privacy Act (CCPA) provides California residents with certain rights relating to their personal information. This section describes your CCPA rights and how to exercise any of those rights by submitting a verifiable consumer request. Only you, or a person that you authorize to act on your behalf, may make a verifiable consumer request twice in a twelve (12) month period. The verifiable consumer request must provide requested information that allows us to reasonably verify that you are the person about whom we collected personal information. You will not be required to create an account to submit a verifiable consumer request. We will only use the personal information that you provide in a verifiable consumer request to verify the requesting individual’s identity or authority to make the request. We may need to request additional information from you to verify your identity or understand your request.

RIGHT TO ACCESS, DATA PORTABILITY, AND DELETION

You have the right to request access to personal information in a portable and easily accessible format. Upon receiving and verifying a verifiable consumer request, if we collected personal information about you over the past twelve months, the following information will be provided:

The categories of personal information we collect about you
The categories of sources of your personal information
The business or commercial purpose for collecting or selling your personal information
The categories of any third parties with whom we share your personal information
The specific pieces of personal information collected about you

If we sold your personal information, the following information will be provided: The categories of personal information we collect about you
The categories of personal information we sold
The categories of any third parties to whom we sold your personal information
A list of which categories of personal information we sold to each third party
The categories of personal information we disclose about you for business purposes

You have the right to request deletion of your personal information that we have collected or maintained. However, this right does not apply if we need to retain the personal information to do the following:

Provide a good or service requested by you, or reasonably anticipated within the context of our ongoing business relationship with you
Detect security incidents and protect against malicious, deceptive, fraudulent, or illegal activity
Debug to identify and repair errors that impair existing intended functionality
Conduct research in the public interest
Safeguard the right to free speech
To enable solely internal uses that are reasonably aligned with your expectations based on your relationship with us
Comply with a legal obligation or applicable law
Use your personal information in a lawful manner that is compatible with the context in which you provided the information.

Right to Opt-Out of the Sale of Personal Information: You have the right to opt-out of the sale of personal information. A “sale” is broadly defined by the CCPA to mean the selling, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating your personal information by us to a third party for valuable consideration. You will not be required to create an account to complete the opt-out process. We will not use any personal information gathered during the opt-out process for other purposes besides complying with your opt-out request. Once your request is received and verified, we will not sell your personal information. You may opt-in for the sale of personal information at any time; however, we will not reach out to request that you opt-in for at least twelve (12) months.

Definition of Personal Information Identifiers:

IP address, mobile advertising identifier

ABCS Insights participates in the IAB Europe Transparency & Consent Framework and complies with its Specifications and Policies.
ABCS Insights’s identification number within the framework is 1271.