Optimize Response by Leveraging the Industry’s Most Extensive Purchase Behavior Insights
AI-Optimized, High Intent Segments—Delivered via Dashboard or LiveRamp
Jerome Shimizu
Chief Product Officer
Andy Haversack
Vice President of Business Development & Client Partnerships
"We help advertisers reach their highest-yielding customers by building census-verified segments rooted in real purchase behavior—categorized by recency, frequency, and intent—and delivered seamlessly via custom dashboards or LiveRamp."
Precision Targeting Driven by AI and the Scale and Rigor of Census-Aligned Data
Identify & Reach Your Best-Fit Customers
- Customized surveys provide deep insight into buyer perspectives and messaging that will drive action
- Our identity graph integrates social meter, geolocation, and sales data, revealing the ideal segments across any channel
- Census-aligned data for 40 million panelists
Purchase-Based Audiences
- Identify and target your highest-yielding segments with the purchase history for over 40 million panelists
- Categorize segments according to purchase recency and frequency, including heavy, lapsed, and first-time buyers
- Machine learning optimized
Custom Audiences
- Select audiences from a dashboard customized for your team
- Choose between direct delivery or via our partner, LiveRamp
Compare Capabilities Side-by-Side to See How Better Data Results in Greater Impact
Data Source
Direct Financial Inst. (Credit, Debit, ACH)
Frequent Shopper Program
Reward Card/Loyalty Program
CPG Accuracy
Audiences created from deterministic retailer + CPG product purchases
Modeled from retailer-level purchases
None
Retailer Coverage
Big Box (Walmart); Online (Amazon); Club (Costco); Specialty (Petco, Sephora); e-Store (7-11)
AVG = 6 panelist transactions a year
All
Vertical Covered
ALL verticals (except rare OTC pharma)
CPG only
No CPG, limited QSR
Why the Industry’s Top Media Teams Trust ABCS
“ABCS helped us prove the impact of our partner’s campaign — not only brand effect, but in-store sales. Isolating the effect of a single activation, they showed that the product’s incremental sales lift was 12%.”
Guy Walker
VP, Advertising Sales Carat
Our Robust Purchase History Data, Analyzed with AI Algorithms, Identifies Audiences with the Strongest Intent
Bespoke segments delivered via dashboard, email, or LiveRamp.