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Full-Funnel Clarity. Omnichannel Attribution. Measurable ROI.

Trusted for 1,100+ Lift Studies in 2024

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ABCS Insights Ranks No. 59 on the 2025 Inc. 5000 List

Reliable SKU-Level Data Across All Consumer Retailers

COVERAGE

ALL North American retailers, including:

  • Big Box (Walmart)
  • Online (Amazon)
  • Club (Costco)
  • Specialty (Apple)
  • C-Store (7-Eleven)

OMNI-CHANNEL

40M HH covering ALL channels, including:

  • Social
  • CTV
  • DOOH
  • In-Store Visits
  • Linear TV

RELIABILITY

  • 90% Static Panel
  • Control vs. Test Methodology 

DEPTH

  • 900M+Receipts/Month
  • 700M+ Card & Bank Rows/Month

Validating and optimizing performance 
for leading advertisers.

2-Allstate
1-Purina
3-Toyota
4-Samsung
5-Loreal
6-abinbev
7-Playstation
8-United
9-Expedia
10-Unilever
11-Verizon
12-Gucci

What challenges are you tackling?

Reach

Reach not only your ideal customers, but those statistically most likely to convert—powered by the industry's most comprehensive and purchase-validated sales data.

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Optimize

Make critical, targeted campaign enhancements via In-Flight Optimization on a dashboard customized for you. Powered by the industry’s most robust consumer datasets, access game-changing insights when and where they matter most.

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Measure

Full-funnel measurement—including Brand, Consideration, and Sales Effect—across all channels, from social media to out-of-home. Our 90% static panel and control vs. test methodology ensure reliable, actionable results you can trust.

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Every campaign stage. One partner.
That’s ABCS.

Reach Buyers with Proven Intent, Powered by Real Purchase Data

ABCS crafts bespoke audiences using deterministic purchase data from credit, debit, and ACH transactions—never modeled—sourced across ALL retailers, such as Walmart, Amazon, Costco, Apple Store, and 7-Eleven. These high-intent audiences can be delivered directly or via our partner, LiveRamp, for seamless activation.

Data Source

Direct Financial Inst. (Credit, Debit, ACH).

Derived Using Real Purchase Data

Created from deterministic retailer + CPG product purchases. Not modelled data.

Retail Data Sources 

ALL Big Box (Walmart); Online (Amazon); Club (Costco); Specialty (Petco, Sephora); C-Store (7-11).

Verticals Covered

ALL (except rare OTC pharma).

Reveal Brand Sentiment Through Surveyed, Census-Verified Panelists—Enhanced by Real-World Performance Data

We survey a 20M-person U.S. panel (70M globally), including B2B targets, to deliver rich, verbatim insights into brand perception and consumer attitudes. Census-verified for accuracy and paired with social media ad exposure, foot traffic, and brand lift data, our approach maximizes visibility into key Brand KPIs.

Panel Size

20M US, 70M Global, including B2B targets.

Contextual Insight

Verbatim response analysis provides deep understanding into nuanced context of consumer attitudes.

Panel Quality

Periodically verified against national census databases for accuracy.

Data Enrichment

Scale and foot traffic analysis (Brand Lift) to enrich KPI and outcomes.

Social Media Ad Capture

2M household meter that captures all social media platforms (Meta, TikTok, Pinterest, YouTube, etc).

Deeper, Smarter Data Than the Legacy Standard

Compared to the legacy competitor relying on frequent shopper program data, ABCS Insights offers superior data coverage, depth, and granularity.

Data Source

Online and Offline Receipt Capture

Retailer Coverage

ALL : Big Box (Walmart); Online (Amazon); Club (Costco); Specialty (Petco, Sephora); e-Store (7-11)

Data Completeness

Avg 25+ panelist transactions per month

Retailer Transparency

Retailer Identified; Item-level detail

Prove Campaign Impact with Sales Data From ALL Retailers

ABCS links campaign exposure to sales outcomes using receipt and financial transaction data, offering item-level insights at many top retailers—including Walmart, Amazon, and Costco. With an average of 23+ transactions per household per month, we deliver a complete, real-world view of consumer purchase behavior across nearly every vertical.

Data Source

Receipt Capture; Direct Financial Inst. (Credit, Debit, ACH).

Retailer Coverage

ALL: Big Box (Walmart), Online (Amazon), Club (Costco), Specialty (Petco, Sephora) C-Store (7-11).

Verticals Captured

ALL (except DTC pharma). For example: Subscription (Netflix), Auto (Ford), Financial (Visa), QSR (McDonalds).

Data Completeness

- AVG 23+ panelist receipt transactions per month.
- Captures all transactions for a household.

Why the Industry’s Top Media Teams Trust ABCS

Thanks to our partnership with ABCS Insights, we have access to robust sales data and direct, item-level proof that our digital campaigns drive measurable impact across multiple verticals, including CPG, Retail, and Tech. Their comprehensive measurement solutions enable us to demonstrate clear ROI across a diverse range of environments, from big-box stores to direct-to-consumer retailers.

Renee Parris

VP, Client Services, Ogury

Our clients value clear insight into the real outcomes driven by partnering with Kargo. With ABCS Insights, we can measure both incremental sales and the impact of our unique creative units, and deliver those results for specific retailers such as Target and Walmart without relying on modeled assumptions.

Shari Sternbach

Director, Research and Insights, KARGO

Through our work with ABCS, Chicory can confidently offer iROAS measurement to our customers with insights like household penetration, household spend, and frequency that truly give insight into how consumers responded to the media. ABCS’ data and analysis enable us to understand how our media compelled consumers to take action, showcasing the efficacy of our campaigns and reinforcing our role as a trusted partner for brands and agencies.

Meghan Howard

Chief Revenue Officer, Chicory

Plan, Measure, and Optimize with Confidence

ABCS delivers full-funnel capabilities to support holistic strategies or single-stage activations—across any channel.

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