Resources
Explore Insights, Data, and Success Stories Driving Smarter Advertising
One-Pagers
Fast facts and core capabilities—your quick guide to what we offer.
Case Studies
Real-world results from brands and agencies using ABCS to measure success.
Social Media
Showcase how multi-platform campaigns—from TikTok to Instagram to publisher placements—deliver measurable lifts in brand awareness, favorability, and consideration using rigorous test-versus-control methodology and custom attitudinal surveys.
Sales Lift
Demonstrate how campaigns use test-versus-control methodology and verified purchase data from 23M+ households to deliver credible, retail-specific ROAS and penetration insights.
Full Funnel
Connects brand impact, consideration behavior, and verified sales outcomes—using survey panels, web and foot traffic tracking, and purchase data from 23M+ households to quantify campaign performance across every stage of the consumer journey.
DOOH & OOH
Quantify the real-world impact of both digital and traditional out-of-home campaigns—using geofenced exposure data and verified purchase behavior from 23M+ households to isolate incremental sales lift, ROAS, and foot traffic.
CPG
How leading brands leverage full-funnel measurement to quantify the impact of digital, DOOH, and in-store media across top retailers like Walmart, Target, CVS, and Wawa.
Brand Lift
Custom surveys are used to demonstrate how digital, linear, and cross-channel campaigns influence consumer awareness, favorability, consideration, and purchase intent.
Reports
In-depth analysis and trends shaping the future of advertising measurement.
OOH Advertising Quantified Report
Explores how OOH and DOOH are being transformed from “hard-to-measure” channels into performance-driven media—using layered data, experimental design, and full-funnel analytics. Ad exposure is being linked to real-world outcomes like foot traffic, brand lift, and sales.
In the News
ABCS in the spotlight—featured coverage and media mentions.
ShopLiftr and ABCS Insights Bring Retail Proof to Life With a Dynamic Activation Playbook
Powered by ABCS Insights’ independent measurement and ShopLiftr’s dynamic, real-time creativeformats, the new playbook turns retail rhetoric into verifiable outcomes that connect brand storytelling to in-store sales.
Fetch and ABCS Insights Raise the Bar for Full-Funnel Measurement Accountability
Combining Fetch’s randomized controlled trial (RCT) framework with ABCS’ third-party validation, the partnership delivers measurable, incremental brand and sales impact.
Ibotta Joins Forces With ABCS Insights to Demonstrate Proven CPG Sales Acceleration
Early campaign analyses show measurable lift across key categories—validated by ABCS Insights to give brands greater confidence in promotional performance.
Ibotta Teams With ABCS Insights to Prove Incremental Sales Lift in CPG Promotions
Early studies in snack, pet food and beverage categories show Ibotta campaigns delivering above-benchmark sales lift, backed by independent validation.
ABCS Insights Named an Approved Measurement Partner by Vistar Media
A new partnership bringing rigorous, sales-validated measurement to DOOH campaigns—linking real-world purchase behavior to Vistar’s premium programmatic activation.
ABCS Insights Named a 2025 Inc. Power Partner
The award spotlights top B2B companies that elevate their clients’ growth—affirming ABCS’s leadership in privacy-safe, outcome-based campaign measurement.
ABCS Insights Named Preferred Measurement Partner of Screenverse
ABCS will provide the largest network of digital out-of-home (DOOH) inventory with full-funnel campaign validation and lift measurement.
ABCS Insights Ranks No. 59 on the 2025 Inc. 5000 List of Fastest-Growing Private Companies
High demand for independent, verifiable ad performance data fuels achievement of No. 3 ranking in advertising, marketing, and public relations sector.
Blog
Fresh insights, expert perspectives, and practical advice for ad professionals.
ABCS Insights Selected by Screenverse to Redefine Digital Out-Of Home (DOOH) Campaign Measurement
Let’s Build What’s Next—Together
Join the Brands, Publishers, and Agencies Redefining How Outcomes are Measured in Today’s Media Landscape