From Awareness to ROI: DOOH’s Rise as a Performance Channel

Out-of-home (OOH) advertising historically has been a top-of-funnel darling, valued for its reach and brand awareness. For advertisers and agencies, this channel played a little-understood role in driving sales performance. Things have changed. The digitization of OOH has entered the chat, and it’s playing an expanded role in the omnichannel advertising universe. A subcategory of […]

Why Your Media Measurement Has Blind Spots (And What to Do About It)

The measurement problem in media isn’t that brands don’t have data. There’s a ton of data and dozens of companies that can measure your campaign. The real blind spot is completeness, and it’s easy to miss precisely because the numbers your vendors share with you still look impressive. Most measurement solutions were built around the […]

Scale Your ROI: Leverage Sales Lift Insights to Create Purchase-Based Audiences Proven to Multiply Incremental Sales

Why Purchase-Based Segments Outperform Inferred, Behavioral, and Demographic Audience Signals Most non-purchase audience solutions rely on inferred intent—pages visited, content consumed, or demographic look-alikes. These signals decay quickly and don’t always predict who is still in market. Purchase-based audiences, on the other hand, originate from verified transactions. ABCS Insights collects item-level data from all major […]

ABCS Insights Selected by Screenverse to Redefine Digital Out-Of Home (DOOH) Campaign Measurement

In today’s media landscape, accountability is everything. Advertisers want proof that every dollar spent drives results, and digital out-of-home (DOOH) is no exception. Historically, OOH was viewed as “hard to measure,” but that reputation is fading quickly. Data-rich methodologies and advanced attribution are proving DOOH to be one of the most measurable and outcome-driven channels […]