The Revenue Impact of Cross-Channel Measurement

Omni-channel campaigns can be 37% more effective at driving conversions than single-channel efforts, especially when TV and digital are combined.

Multichannel Advertising Campaigns Deliver 25-30% Higher ROI Than Single-Channel Initiatives

WARC

“Multichannel marketing: When 1+1=3”

Distribution of Global Ad Spend by Channel

Source: Dentsu Global Ad Spend Forecasts, May, 2023

Omnichannel Validation Across Stores, Screens and Spaces—Powered by 70M Location Profiles

Sunil Soman

SVP Advanced Advertising and Innovation

Christine McGovern

SVP, Business Development

"We validate omnichannel performance across every screen and place—powered by a 2M-profile social media meter and location data from 70M individuals. This cross-device insight is built for a world where 42% of consumers use 3+ devices a day."

ABCS Brand and Sales Effect Study Capability Per Channel

ABCS Brand & Sales Effect Study Capability

CTV

Linear TV

Social Media

Audio

Out of Home

Programmatic Display & Video

Influencer Marketing

Email marketing

Search (Paid)

Retail Media

Turn Channel Complexity Into Competitive Advantage

Consumers Use 6-7 Different Channels Making a Purchase

You Can Reallocate Spend to the Highest-Performing Channels

Identify Synergies Between Channels and Across Customer Journey Stages

Avoid Wasting Spend

Why the Industry’s Top Media Teams Trust ABCS

“ABCS helped us prove the impact of our partner’s campaign — not only brand effect, but in-store sales. Isolating the effect of a single activation, they showed that the product’s incremental sales lift was 12%.”

Guy Walker

VP, Advertising Sales Carat

One Methodology. Every Channel. Every Campaign Step.

Whether it’s social, CTV, OOH, or retail media, ABCS brings unmatched data depth and unified measurement across the funnel—so you can validate omnichannel performance with consistency and clarity.