Achieve Statistically Significant Validation and Optimization of Campaigns Deemed Unfeasible by Nearly All Other Providers
Driven by the Scale and Precision of Our Proprietary Datasets
Proving Impact of Small Campaigns with Big Data Precision
Sunil Soman
SVP Advanced Advertising and Innovation
Tom Acquaviva
Chief Revenue Officer
"We make small campaigns measurable—leveraging large-scale deterministic data to validate impact and optimize outcomes, even when impression volumes are limited and every dollar matters."
Why Measurement Matters More for Smaller Budgets
Small Waste = Big Consequence
Tight Margins Require Precision
Better Measurement Drives Growth
Compare the # of Impressions We Require for Measurement Feasibility
Study Type
Digital media
Social media
Linear TV
Sales Effect
1
200k
4.2M
1-10M
Brand Effect
2
300k
6.3M
1.5-15M
Consideration Effect (web)
3
1.8M
1.2M
10-98M
Consideration Effect (foot traffic)
4
125k
2.6M
650K-6M
Assumes an average reach of 3 for digital, 1 for social and 5 for Linear TV
- Assumes 1% product penetration
- Per 100 exposed sample
- Assumes 1% visitation penetration
- Lower range using MVPD data vs ACR
Why the Industry’s Top Media Teams Trust ABCS
“ABCS helped us prove the impact of our partner’s campaign — not only brand effect, but in-store sales. Isolating the effect of a single activation, they showed that the product’s incremental sales lift was 12%.”
Guy Walker
VP, Advertising Sales Carat
Small Campaigns. Significant Insight.
ABCS makes it possible to capture statistically valid lift from limited media budgets, thanks to robust, deterministic data across all channels and the industry’s leading methodology.