Privacy Policy

Effective Date: August 8, 2025

 

ABCS Insights is committed to protecting the privacy and security of all individuals who engage with our services. This Privacy Policy outlines how we handle information differently across our two main service categories:

1. Ad Measurement via Tagging
2. Surveys and Promotions

 

Who We Are

ABCS Insights is a U.S.-based insights platform offering market research and advertising measurement solutions through one of the largest first-party, opt-in audience platforms.

Mailing Address:
ABCS Insights
1431 Simpson Road, #4
Kissimmee, FL 34744

Ad Measurement (Tagging-Based Services)

 

What We Collect

• Device/browser metadata via tags
• Optional cookies when requested by clients
• Log files (e.g., IP address, timestamp, browser type)

 

What We Do Not Collect

• Personally identifiable information (PII)
• Flash cookies or LSOs
• Device fingerprinting

 

Use of Data

• For aggregated campaign performance measurement only
• Never shared at individual or household level

 

Sharing & Retention

• No PII is shared or retained
• All results are anonymized and reported in aggregate

Surveys and Promotions

 

What We Collect

• Information you voluntarily provide (e.g., name, email, responses)
• Cookie and usage data during survey or promotional participation
• Metadata from browser interactions

 

Uses of Personal Information

• To communicate with you
• To conduct market research
• To fulfill promotions or sweepstakes
• To improve our services and website
• For legal and compliance obligations

 

Data Sharing

• May be shared with research or analytics partners in aggregated or pseudonymized form
• Never sold without your consent

 

Special Note About Minors

Our services are not intended for users under 16. We do not knowingly collect personal data from minors. If discovered, such data is promptly deleted.

 

Security Practices

We use appropriate administrative, technical, and physical safeguards, including:

• Secure firewalls
• Access-restricted environments
• Regular audits and system updates

 

Your Rights & Opt-Outs

You may:

• Access, correct, or delete your data
• Opt out of marketing communications
• Opt out of hashed email use for targeting (via website form)
• Submit CCPA/GDPR requests by emailing [email protected]

 

CCPA (California)

California residents may:

• Request details of personal information collected
• Request deletion of personal information
• Opt out of the sale of personal data

We will verify your identity before processing your request and respond within the timeline prescribed by law.

 

GDPR & Transparency Framework

ABCS Insights participates in the IAB Europe Transparency & Consent Framework (Vendor ID: 1271). We comply with GDPR principles and maintain pseudonymization of any direct identifiers.

 

Changes to This Policy

We may update this Privacy Policy periodically. Updates will be posted on this page and effective immediately upon posting.