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Optimize Response by Leveraging the Industry’s Most Extensive Purchase Behavior Insights

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High Intent Segments—Delivered via Dashboard or LiveRamp

Jerome Shimizu

Chief Product Officer

Andy Haversack

Vice President of Business Development & Client Partnerships

"We help advertisers reach their highest-yielding customers by building census-verified segments rooted in real purchase behavior—categorized by recency, frequency, and intent—and delivered seamlessly via custom dashboards or LiveRamp."

About Us
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Precision Targeting Driven by the Scale and Rigor of Census-Aligned Data

Identify & Reach Your Best-Fit Customers

  • Customized surveys provide deep insight into buyer perspectives and messaging that will drive action 
  • Our identity graph integrates social meter, geolocation, and sales data, revealing the ideal segments across any channel
  • Census-aligned data for 40 million panelists

Purchase-Based Audiences

  • Identify and target your highest-yielding segments with the purchase history for over 40 million panelists
  • Categorize segments according to purchase recency and frequency, including heavy, lapsed, and first-time buyers

Custom Audiences

  • Select audiences from a dashboard customized for your team
  • Choose between direct delivery or via our partner, LiveRamp

Compare Capabilities Side-by-Side to See How Better Data Results in Greater Impact

Data Source

Direct Financial Inst. (Credit, Debit, ACH)

Frequent Shopper Program

Reward Card/Loyalty Program

CPG Accuracy

Audiences created from deterministic retailer + CPG product purchases

Modeled from retailer-level purchases

None

Retailer Coverage

Big Box (Walmart); Online (Amazon); Club (Costco); Specialty (Petco, Sephora); e-Store (7-11)

AVG = 6 panelist transactions a year

All

Vertical Covered

ALL verticals (except rare OTC pharma)

CPG only

No CPG, limited QSR

Why the Industry’s Top Media Teams Trust ABCS

“ABCS helped us prove the impact of our partner’s campaign — not only brand effect, but in-store sales. Isolating the effect of a single activation, they showed that the product’s incremental sales lift was 12%.”

Guy Walker

VP, Advertising Sales Carat

Our Robust Purchase History Data Identifies Audiences with the Strongest Intent

Bespoke segments delivered via dashboard, email, or LiveRamp.

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