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Find your buyer with syndicated or custom purchase-based Audiences

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So you can find your buyer wherever they shop, ABCS Audiences are built from household-level purchase behavior across major retail channels, categories well beyond CPG, and the occasions that drive real spend — in-store, online, and on-premise — down to the retailer and SKU level

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See ABCS Audiences in Action​

Ready-to-drink protein brand builds seven purchase-based audiences; one segment for every objective in the purchase funnel, activated across every channel
Activate your audience

Occasions and the purchases they drive

A couple sitting on the bow of a wooden longtail boat on turquoise water surrounded by dramatic limestone cliffs

PREMIUM TRAVELERS
Elena & Tom

  • Booked a resort stay and two international flights
  • Airport lounge access and duty-free skincare
  • Premium rental car upgrade
  • Boarded the dog for the week
  • Restocked travel-size everything at Ulta
A group of adults laughing and dining together outdoors at a table decorated with string lights, plates of food, and drinks

SUMMER COOKOUT SEASON
Ray & Danielle

  • Charcoal, lighter fluid and a new grill brush at Walmart
  • Burgers, chicken and hot dogs at Kroger
  • A twelve-pack and two bags of ice at the c-store
  • Ketchup, mustard and paper plates in bulk at Costco
  • Sunscreen and bug spray at CVS
  • Cooler and folding chairs from Amazon
A multigenerational family exchanging gifts outside a snow-covered log cabin decorated with holiday lights

HOLIDAY HOSTING
the Delgados

  • Turkey, sides and two pies at Stop & Shop
  • Bulk paper goods, wine and a cheese board at Costco
  • Table linens and a wreath at Target
  • Toys and three gift cards on Amazon
  • Extra coffee and half-and-half at the c-store, twice that week
  • Starbucks while picking up the in-laws’

Meet the audiences built around your campaign goals

Check out the example audiences below, then let’s build yours

PURCHASE-BASED

  • Loyal, lapsed &
    recent buyers
  • Switchers & competitive buyers
  • Private-label buyers 
  • Buys brand X at
    Walmart or
  • Bought coffee
    at Starbucks 
  • C-store or speciality store
  • Eats at QSR X 2+
    times a month

LIFESTYLE

  • Fitness & active lifestyles 
  • Natural & organic buyers
  • Budget-conscious households
  • Super Bowl and NFL watch party hosts
  • Green-lifestyle households
  • Holiday enthusiasts
  • Back to school 
  • Holiday Shoppers

LOCATION

  • Frequent QSR visitors 
  • Auto dealership visitors
  • Gym-goers 4+ times
    a month
  • Airport travelers,
    past month
  • Exposed to a DOOH billboard
  • Starbucks visitor
    at airport

DEMOGRAPHICS

  • Households with kids under 12 
  • Gen Z households
  • Income $100K+ 
  • Females 21–39 
  • Multi-generational households

Don’t let this sample list limit you. If you don’t see the audience you’re looking for, connect with us. We have insights across every store, every screen, and every category to help you achieve better outcomes

Let’s build your audience

Why the Industry’s Top Media Teams Trust ABCS

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“ABCS helped us prove the impact of our partner’s campaign — not only brand effect, but in-store sales. Isolating the effect of a single activation, they showed that the product’s incremental sales lift was 12%.”

Guy Walker

VP, Advertising Sales Carat

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