Our Surveys of 20M U.S. Panelists Uncover Rich, Verbatim Insights into Brand Perceptions
Quantifying Brand Lift with Methodological Rigor, Panel Depth, and Real- World Exposure Data
Jerome Shimizu
Chief Research Officer
Karen Miller
VP, Sales
"We pair census-verified panel insights, verbatim sentiment analysis, and real-world outcomes to deliver brand lift validation trusted across the industry for nuance, rigor, and real-world relevance."
Larger Panels. Verbatim Insight. Stronger Brand Lift Confidence.
Panel Size
20M US, 70M Global, including B2B targets
Similar size without B2B targets
Social Media Ad Capture
2M household meter that captures all social media platforms (Meta, TikTok, Pinterest, YouTube, etc)
Only some Facebook
Panel Quality
Periodically verified against national census databases for accuracy
No additional datasets to match against
Contextual Insight
Verbatim response analysis provides deep understanding into nuanced context of consumer attitudes
Also available as an add-on
iOS Data Capture
High-value iOS user data recorded w/o using cookies
Not possible to measure IOS
Data Enrichment
Scale and foot traffic analysis (Brand Lift) to enrich KPI and outcomes
Not available
Privacy
- 100% opt-in panelist - NO PII is ever used or shared
N/A
Brand Lift That Goes Deeper—From Representative Panels to Verbatim Insight
Representative Voices, Better Insights
Our 20 million U.S. panel (70M globally) is continuously validated according to the U.S. Census, ensuring nuanced and projectable results.
Answers to Your Most Pressing Questions
Verbatim response analysis to customized survey questions uncovers the nuanced drivers you seek.
Data Enrichment Provides Additional Context and Value
Assessment of robust foot traffic and social meter data supply added insight.
Why the Industry’s Top Media Teams Trust ABCS
We've partnered with ABCS Insights multiple times to measure brand effect, consistently demonstrating a lift for our clients and validating the substantial ROI achieved through their investment in OOH advertising. Our collaboration with ABCS allows for seamless integration of lift studies alongside our clients' campaign measurement.
Breeze Dake
Chief Product Officer, StreetMetrics
Measure Upper-Funnel Impact with Precision and Confidence
Through bespoke survey questions and verbatim responses, 20M panelists provide your most actionable brand insights.