Prove Sales Lift with the Industry’s Most Robust, Comprehensive Item-Level Data
Real sales data—not modeled assumptions—across ALL retailers and nearly every vertical.
Quantify Incremental Sales with the Industry’s Deepest Purchase Panels—Across 12,000+ Retailers and Every Major Vertical
Thalya Hamilton
Chief Client Officer
Christine McGovern
SVP, Business Development
“We measure sales impact with unmatched precision—leveraging a 23 million household receipt panel and an 18 million household credit and debit card panel across 12,000+ retailers, covering CPG and nearly every non-CPG vertical, from auto to QSR.”
Item-Level Sales Effect Across ALL Retailers, Powered by 23M Census-Validated Receipt Panelists
Data Source
Online and Offline Receipt Capture
Frequent Shopper Program
Retailer Coverage
ALL - Big Box (Walmart); Online (Amazon); Club (Costco); Specialty (Petco, Sephora); e-Store (7-11)
No Walmart, Amazon, or Costco. Small group of frequent shopper program retailers
Data Completeness
Avg 23+ panelist transactions per month
AVG < 5 panelist transactions a year
Retailer Transparency
Data classified by retailer Item-level detail
Retailer name not revealed
More Verticals Covered Than the Competition—With Sales Measurement That Goes Beyond Loyalty Data
Data Source
Direct Financial Inst. (Credit, Debit, ACH)
Rewarded Card/Loyalty Program
Data Completeness
Captures all transactions for a household; Includes household income data
Normally covers 1 credit/debit card per household; No income data
Verticals Captured
Comprehensive coverage, including: Subscription (Netflix); Auto (Ford); Financial (Visa); QSR (McDonald’s)
No income data No Auto No Financial Limited Subscription
From Big Box to Boutique—Track Sales Everywhere, Down to the SKU
ALL Big Box Retailers
ALL Specialty Stores
Item-Level Data
Why the Industry’s Top Media Teams Trust ABCS
"Thanks to our partnership with ABCS Insights, we have access to robust sales data and direct, item-level proof that our digital campaigns drive measurable impact across multiple verticals, including CPG, Retail, and Tech. Their comprehensive measurement solutions enable us to demonstrate clear ROI across a diverse range of environments, from big-box stores to direct-to-consumer retailers."
Renee Parris
VP, Customer Success, Ogury
Validate iROAS Across Any Channel or Campaign Step
Robust item-level purchase data across all retailers and almost every vertical provides reliable lift KPIs for all campaigns.