Unlock What Drives Action

Discover what truly influences web visits, search behavior, and store foot traffic by tapping into deeper drivers of brand consideration.

Understand Consideration Wherever It Happens—Online, In-Store, or Out-of-Home

Michael Sheng

Chief Product Officer

Christine McGovern

SVP, Business Development

We quantify consideration lift as a standalone metric or in tandem with brand and sales impact—using industry-leading location data from 70 million consumers. Reveal conversion rates for online or in-person store visits.

More Accurate Geolocation Across Devices and OS—Powered by a 70M Household Panel

Panel Size

70M

Unknown

Social Media Capture

Yes

Data Source

Deterministic purchase data Mobile geolocation data

Certain mobile apps only when active

Contextual Insight

Up to 10x more data per household at a much higher fidelity No ambiguity for auto start/stop or for parking lot/store attribution

Ambiguity for auto start/stop Ambiguity when parked in any lot with more than 1 store

iOS Data Capture

Persistent ID regardless of OS

New ID for every trip on iOS

Data Enrichment

Includes non-trip related metrics such as dollars spent, online/offline purchases, and household income

Not available

Privacy

Fully opted-in and permissioned

Permissions sometimes unclear

From Clicks to Foot Traffic—67M Panelists Reveal What Drives Consideration

In-Store Visits

Website Traffic

Why the Industry’s Top Media Teams Trust ABCS

With ABCS Insights and their suite of full-funnel measurement tools, Atmosphere has been able to prove that we drive not just awareness and consideration, but also real-world sales outcomes. Having a partner like ABCS that can measure across all priority KPIs has been a valuable asset to our business and our brand partners.

Ryan Spicer

Chief Revenue Officer, Atmosphere TV

See the Moments That Move Consumers Closer to Purchase

From website visits to in-store intent, ABCS measures real behavioral shifts—not just engagement. Consideration Effect fits seamlessly into our full-funnel framework, linking interest to incremental outcomes.