Unlock What Drives Action
Discover what truly influences web visits, search behavior, and store foot traffic by tapping into deeper drivers of brand consideration.
Understand Consideration Wherever It Happens—Online, In-Store, or Out-of-Home
Michael Sheng
Chief Product Officer
Christine McGovern
SVP, Business Development
We quantify consideration lift as a standalone metric or in tandem with brand and sales impact—using industry-leading location data from 70 million consumers. Reveal conversion rates for online or in-person store visits.
More Accurate Geolocation Across Devices and OS—Powered by a 70M Household Panel
Panel Size
Contextual Insight
iOS Data Capture
Data Enrichment
Privacy
Comprehensive Measurement Advantage
Panel Size
70M
Social Media Ad Capture
Yes
Data Source
Contextual Insight
iOS Data Capture
Persistent ID regardless of OS
Data Enrichment
Includes non-trip related metrics such as dollars spent, online/offline purchases, and household income
Privacy
Fully opted-in and permissioned
Competitor "A"
Panel Size
Unknown
Social Media Ad Capture
No
Data Source
Certain mobile apps only when active
Contextual Insight
Ambiguity for auto start/stop Ambiguity when parked in any lot with more than 1 store
iOS Data Capture
New ID for every trip on iOS
Data Enrichment
Not available
Privacy
Permissions sometimes unclear
From Clicks to Foot Traffic—67M Panelists Reveal What Drives Consideration
In-Store Visits
Website Traffic
Why the Industry’s Top Media Teams Trust ABCS
With ABCS Insights and their suite of full-funnel measurement tools, Atmosphere has been able to prove that we drive not just awareness and consideration, but also real-world sales outcomes. Having a partner like ABCS that can measure across all priority KPIs has been a valuable asset to our business and our brand partners.
Ryan Spicer
Chief Revenue Officer, Atmosphere TV
See the Moments That Move Consumers Closer to Purchase
From website visits to in-store intent, ABCS measures real behavioral shifts—not just engagement. Consideration Effect fits seamlessly into our full-funnel framework, linking interest to incremental outcomes.