The Revenue Impact of Cross-Channel Measurement
Omni-channel campaigns can be 37% more effective at driving conversions than single-channel efforts, especially when TV and digital are combined.
Multichannel Advertising Campaigns Deliver 25-30% Higher ROI Than Single-Channel Initiatives
WARC
“Multichannel marketing: When 1+1=3”
Distribution of Global Ad Spend by Channel
Source: Dentsu Global Ad Spend Forecasts, May, 2023
Omnichannel Validation Across Stores, Screens and Spaces—Powered by 70M Location Profiles
Sunil Soman
SVP Advanced Advertising and Innovation
Christine McGovern
SVP, Business Development
"We validate omnichannel performance across every screen and place—powered by a 2M-profile social media meter and location data from 70M individuals. This cross-device insight is built for a world where 42% of consumers use 3+ devices a day."
ABCS Brand and Sales Effect Study Capability Per Channel
ABCS Brand & Sales Effect Study Capability
ABCS Brand & Sales Effect Study Capability
CTV
Linear TV
Social Media
Audio
Out of Home
Programmatic Display & Video
Influencer Marketing
Email marketing
Search (Paid)
Retail Media
Turn Channel Complexity Into Competitive Advantage
Consumers Use 6-7 Different Channels Making a Purchase
You Can Reallocate Spend to the Highest-Performing Channels
Identify Synergies Between Channels and Across Customer Journey Stages
Avoid Wasting Spend
Why the Industry’s Top Media Teams Trust ABCS
“ABCS Insights has become our primary effectiveness partner through sheer breadth of capabilities and offerings, from brand lift to site visitation to sales lift across every vertical and channel we operate in, with a notable callout to their ability to pierce through the 'walled garden' that is social media channels via their social meter breakthrough. This has allowed us to measure comprehensively, centralize measurement to one source and be able to address any KPI(s) that clients throw our way, with excellent customer service to boot.”
Divesh Brahmbhatt
Director, Ad Effectiveness, Global Performance & Measurement, Enterprise Innovation, Condé Nast
One Methodology. Every Channel. Every Campaign Step.
Whether it’s social, CTV, OOH, or retail media, ABCS brings unmatched data depth and unified measurement across the funnel—so you can validate omnichannel performance with consistency and clarity.