Brand Lift

Custom surveys are used to demonstrate how digital, linear, and cross-channel campaigns influence consumer awareness, favorability, consideration, and purchase intent.

Date

August 7, 2025

Fresh insights, expert perspectives, and practical advice for ad professionals.

In the News

ShopLiftr and ABCS Insights Bring Retail Proof to Life With a Dynamic Activation Playbook

Powered by ABCS Insights’ independent measurement and ShopLiftr’s dynamic, real-time creativeformats, the new playbook turns retail rhetoric into verifiable outcomes that connect brand storytelling to in-store sales.

In the News

Fetch and ABCS Insights Raise the Bar for Full-Funnel Measurement Accountability

Combining Fetch’s randomized controlled trial (RCT) framework with ABCS’ third-party validation, the partnership delivers measurable, incremental brand and sales impact.

In the News

Ibotta Joins Forces With ABCS Insights to Demonstrate Proven CPG Sales Acceleration

Early campaign analyses show measurable lift across key categories—validated by ABCS Insights to give brands greater confidence in promotional performance.

In the News

Ibotta Teams With ABCS Insights to Prove Incremental Sales Lift in CPG Promotions

Early studies in snack, pet food and beverage categories show Ibotta campaigns delivering above-benchmark sales lift, backed by independent validation.

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Related articles

ShopLiftr and ABCS Insights Bring Retail Proof to Life With a Dynamic Activation Playbook

Fetch and ABCS Insights Raise the Bar for Full-Funnel Measurement Accountability

Ibotta Joins Forces With ABCS Insights to Demonstrate Proven CPG Sales Acceleration

Ibotta Teams With ABCS Insights to Prove Incremental Sales Lift in CPG Promotions

Let’s Build What’s Next—Together

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