Consideration Effects Analysis

ABCS Insights measures how advertising drives both online and offline intent by linking ad exposures to site visits, keyword searches, and foot traffic.

Date

August 7, 2025

Fresh insights, expert perspectives, and practical advice for ad professionals.

Case Studies

Social Media

Showcase how multi-platform campaigns—from TikTok to Instagram to publisher placements—deliver measurable lifts in brand awareness, favorability, and consideration using rigorous test-versus-control methodology and custom attitudinal surveys.

Reports

OOH Advertising Quantified Report

Explores how OOH and DOOH are being transformed from “hard-to-measure” channels into performance-driven media—using layered data, experimental design, and full-funnel analytics. Ad exposure is being linked to real-world outcomes like foot traffic, brand lift, and sales.

Case Studies

Sales Lift

Demonstrate how campaigns use test-versus-control methodology and verified purchase data from 23M+ households to deliver credible, retail-specific ROAS and penetration insights.

Case Studies

Full Funnel

Connects brand impact, consideration behavior, and verified sales outcomes—using survey panels, web and foot traffic tracking, and purchase data from 23M+ households to quantify campaign performance across every stage of the consumer journey.

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Consideration Effects Analysis

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Social Media

OOH Advertising Quantified Report

Sales Lift

Full Funnel

Let’s Build What’s Next—Together

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