ABCS Insights has joined the Walmart Connect Partner Network as a measurement partner, providing brands, agencies, and other Walmart Connect partners with a household-level, cross-media view of the sales impact of their media investments.
With ABCS measurement solutions, you can deterministically capture Walmart Connect advertising to discern real, verified sales outcomes. Interested in learning more? Reach out to our team.
The ABCS difference: household-level, deterministic, and cross-media
Consumers don’t experience advertising one channel at a time—or move through the purchase journey in a straight line. A household might encounter a CTV ad, hear an audio spot, engage with Walmart Connect media, and ultimately make a purchase in-store or online.
ABCS connects those exposures to sales outcomes at the household level, measuring Walmart Connect alongside the rest of the media plan using one consistent methodology.
That gives agencies and advertisers a seamless view of sales impact across channels and across the full funnel.
What can you now measure with ABCS?
ABCS can measure through our partnership Walmart-owned media as well as media purchased through Walmart DSP and VIZIO, using deterministic exposure and purchase data.
You can:
- Measure the sales outcomes driven by your Walmart Connect investment
- Understand the incremental impact of advertising
- Compare performance across CTV, premium streaming, open-web display, online video, audio, and gaming
- Understand which audiences drove purchases
- Determine whether the campaign reached new or existing buyers
- Identify where additional growth opportunities remain
The result is insight into what worked and what can inform an even stronger next campaign.
Deterministic data with the depth and breadth to find growth
ABCS measurement is powered by verified receipt-level purchase data from approximately 23 million U.S. households, representing more than 480 million receipts each month across more than 15,000 retailers.
That provides a deep view of grocery, along with visibility across mass, club, drug, convenience, e-commerce, and specialty categories such as pet, beauty, and alcohol—areas frequent shopper data sources can often miss.
This breadth helps advertisers understand whether a campaign influenced purchases at Walmart, within the category or across the wider retail landscape.
Let’s measure it together!
We’re proud to join the Walmart Connect Partner Network—and excited to help agencies and advertisers turn a powerful Walmart Connect media investment into independent and actionable insights.
Want to see what your Walmart Connect investment delivered and where the next opportunity lies?