OOH Advertising Quantified Report

Explores how OOH and DOOH are being transformed from “hard-to-measure” channels into performance-driven media—using layered data, experimental design, and full-funnel analytics. Ad exposure is being linked to real-world outcomes like foot traffic, brand lift, and sales.

Date

August 7, 2025

Fresh insights, expert perspectives, and practical advice for ad professionals.

Case Studies

Social Media

Showcase how multi-platform campaigns—from TikTok to Instagram to publisher placements—deliver measurable lifts in brand awareness, favorability, and consideration using rigorous test-versus-control methodology and custom attitudinal surveys.

Case Studies

Sales Lift

Demonstrate how campaigns use test-versus-control methodology and verified purchase data from 23M+ households to deliver credible, retail-specific ROAS and penetration insights.

Case Studies

Full Funnel

Connects brand impact, consideration behavior, and verified sales outcomes—using survey panels, web and foot traffic tracking, and purchase data from 23M+ households to quantify campaign performance across every stage of the consumer journey.

Case Studies

DOOH & OOH

Quantify the real-world impact of both digital and traditional out-of-home campaigns—using geofenced exposure data and verified purchase behavior from 23M+ households to isolate incremental sales lift, ROAS, and foot traffic.

Let’s Build What’s Next—Together

Join the Brands, Publishers, and Agencies Redefining How Outcomes are Measured in Today’s Media Landscape

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OOH Advertising Quantified Report

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Social Media

Sales Lift

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DOOH & OOH

Let’s Build What’s Next—Together

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