Prove Sales Lift with the Industry’s Most Robust, Comprehensive Item-Level Data
Real sales data—not modeled assumptions—across ALL retailers and nearly every vertical.
Quantify Incremental Sales with the Industry’s Deepest Purchase Panels—Across 12,000+ Retailers and Every Major Vertical
Thalya Hamilton
Chief Client Officer
Christine McGovern
SVP, Business Development
“We measure sales impact with unmatched precision—leveraging a 23 million household receipt panel and an 18 million household credit and debit card panel across 12,000+ retailers, covering CPG and nearly every non-CPG vertical, from auto to QSR.”
Item-Level Sales Effect Across ALL Retailers, Powered by 23M Census-Validated Receipt Panelists
Data Source
Retailer Coverage
Data Completeness
Retailer Transparency
Comprehensive Measurement Advantage
Data Source
Online and offline receipt capture
Retailer Coverage
Data Completeness
Retailer Transparency
Data classified by retailer Item-level detail
Competitor "A"
Data Source
Frequent Shopper Program
Retailer Coverage
No Walmart, Amazon, or Costco. Small group of frequent shopper program retailers
Data Completeness
AVG < 5 panelist transactions a year
Retailer Transparency
Retailer name not revealed
More Verticals Covered Than the Competition—With Sales Measurement That Goes Beyond Loyalty Data
Data Source
Data Completeness
Verticals Captured
Comprehensive Measurement Advantage
Data Source
Direct Financial Inst. (Credit, Debit, ACH)
Verticals Captured
Panel Quality
Comprehensive coverage, including: Subscription (Netflix); Auto (Ford); Financial (Visa); QSR (McDonald’s)
Competitor "A"
Data Source
Rewarded Card/Loyalty Program
Data Completeness
Normally covers 1 credit/debit card per household; No income data
Verticals Captured
No income data
No Auto
No Financial
Limited Subscription
From Big Box to Boutique—Track Sales Everywhere, Down to the SKU
ALL Big Box Retailers
ALL Specialty Stores
Item-Level Data
Why the Industry’s Top Media Teams Trust ABCS
"Thanks to our partnership with ABCS Insights, we have access to robust sales data and direct, item-level proof that our digital campaigns drive measurable impact across multiple verticals, including CPG, Retail, and Tech. Their comprehensive measurement solutions enable us to demonstrate clear ROI across a diverse range of environments, from big-box stores to direct-to-consumer retailers."
Renee Parris
VP, Client Services, Ogury
Validate iROAS Across Any Channel or Campaign Step
Robust item-level purchase data across all retailers and almost every vertical provides reliable lift KPIs for all campaigns.