To download the file, please fill out the form.

CPG

How leading brands leverage full-funnel measurement to quantify the impact of digital, DOOH, and in-store media across top retailers like Walmart, Target, CVS, and Wawa.

Women in store watching product
svg pattern
svg pattern

Date

August 7, 2025

svg vector 7

Share

svg pattern

Related articles

Fresh insights, expert perspectives, and practical advice for ad professionals.

grey circle pattern

ShopLiftr and ABCS Insights Bring Retail Proof to Life With a Dynamic Activation Playbook

Powered by ABCS Insights’ independent measurement and ShopLiftr’s dynamic, real-time creativeformats, the new playbook turns retail rhetoric into verifiable outcomes that connect brand storytelling to in-store sales.

Fetch and ABCS Insights Raise the Bar for Full-Funnel Measurement Accountability

Combining Fetch’s randomized controlled trial (RCT) framework with ABCS’ third-party validation, the partnership delivers measurable, incremental brand and sales impact.

Ibotta Joins Forces With ABCS Insights to Demonstrate Proven CPG Sales Acceleration

Early campaign analyses show measurable lift across key categories—validated by ABCS Insights to give brands greater confidence in promotional performance.

Ibotta Teams With ABCS Insights to Prove Incremental Sales Lift in CPG Promotions

Early studies in snack, pet food and beverage categories show Ibotta campaigns delivering above-benchmark sales lift, backed by independent validation.

Let’s Build What’s Next—Together

Join the Brands, Publishers, and Agencies Redefining How Outcomes are Measured in Today’s Media Landscape

News Subscription