Resources
Explore Insights, Data, and Success Stories Driving Smarter Advertising
One-Pagers
Fast facts and core capabilities—your quick guide to what we offer.
Sales Effect Analysis – CPG
ABCS Insights leverages a massive, SKU-level panel of 23M+ households to deliver incremental sales, ROAS, and buyer behavior insights across all major retailers.
Consideration Effects Analysis
ABCS Insights measures how advertising drives both online and offline intent by linking ad exposures to site visits, keyword searches, and foot traffic.
Brand Effect Analysis
ABCS Insights links ad exposures to attitudinal shifts using 100% opt-in panels, customizable surveys, and statistically validated, full-funnel insights across all major media channels.
Audience
ABCS Insights delivers high-intent, custom segments built from verified, item-level purchase data across 40M+ U.S. households.
Case Studies
Real-world results from brands and agencies using ABCS to measure success.
Social Media
Showcase how multi-platform campaigns—from TikTok to Instagram to publisher placements—deliver measurable lifts in brand awareness, favorability, and consideration using rigorous test-versus-control methodology and custom attitudinal surveys.
Sales Lift
Demonstrate how campaigns use test-versus-control methodology and verified purchase data from 23M+ households to deliver credible, retail-specific ROAS and penetration insights.
Full Funnel
Connects brand impact, consideration behavior, and verified sales outcomes—using survey panels, web and foot traffic tracking, and purchase data from 23M+ households to quantify campaign performance across every stage of the consumer journey.
DOOH & OOH
Quantify the real-world impact of both digital and traditional out-of-home campaigns—using geofenced exposure data and verified purchase behavior from 23M+ households to isolate incremental sales lift, ROAS, and foot traffic.
CPG
How leading brands leverage full-funnel measurement to quantify the impact of digital, DOOH, and in-store media across top retailers like Walmart, Target, CVS, and Wawa.
Brand Lift
Custom surveys are used to demonstrate how digital, linear, and cross-channel campaigns influence consumer awareness, favorability, consideration, and purchase intent.
Reports
In-depth analysis and trends shaping the future of advertising measurement.
OOH Advertising Quantified Report
Explores how OOH and DOOH are being transformed from “hard-to-measure” channels into performance-driven media—using layered data, experimental design, and full-funnel analytics. Ad exposure is being linked to real-world outcomes like foot traffic, brand lift, and sales.
In the News
ABCS in the spotlight—featured coverage and media mentions.
Blog
Fresh insights, expert perspectives, and practical advice for ad professionals.
Let’s Build What’s Next—Together
Join the Brands, Publishers, and Agencies Redefining How Outcomes are Measured in Today’s Media Landscape